South Carolina is becoming the first major college athletic department to partner with a sports marketing agency to establish an in-house name, image and likeness firm, where Gamecocks athletes will have free access to deal facilitation, content generation and branding services.
The school has hired Everett Sports Management (ESM) to launch Park Ave, an exclusive initiative that will provide NIL services for Gamecocks athletes. South Carolina’s board of trustees on Tuesday afternoon approved the two-year, $2.2 million contract. Everett Sports Management, based in Greenville, SC, represents NFL players such as Jalen Hurts, Mac Jones and Jonathan Taylor, and handles NIL marketing for several college athletes, including Miami basketball players and social media stars Haley and Hanna Cavinder, Georgia quarterback Stetson Bennett and Coastal Carolina quarterback Grayson McCall.
“There have been a lot of different approaches (toward NIL), and nobody has gone this way,” South Carolina athletic director Ray Tanner told
With a contemporary slate on the horizon, we glance towards the potential darkish horses making a run in late fall, and the large market teams trying to live up to expectations. All US-based mostly groups wore Stars and Stripes caps and uniforms from July 2-four, ending with Independence Day Groups wore caps denoting what league they play for (there have been nine interleague series through the time period). Andrew Gaare, a 25-year-previous big time” Mets fan, spent this season watching games from a perch behind center area. He is an Amazin’ Mets ballpark cross subscriber, so he can go to as many house video games as he desires for $forty a month. There’s just one catch: His ticket is for standing room only with no assigned seat.